Everyone has marketing advice. Ours comes with a plan.
Oh, The Horror! Why You Need To Back Up Your Website.
Tales From The Web Design Team: Why You Need To Back Up Your Website Regular backups of your website are a great safeguard against both human-led and technically sourced issues. While we’re fully on board with our clients’ giving admin access to their teams,...
Why Do I Need To Update My Website?
Is Updating My Website Really Such a Big Priority? Why? Updating your website is important, and we tend to think about its importance in two distinct ways: The technical aspect and the content aspect. Both are critical in having a secure, relevant, and...
Why We Still Use Divi To Build Websites
What is Divi? When you think of "website builder," what comes to mind? If you're the layperson, it's probably not Divi. You might be thinking of some of the more common names in the industry, like Squarespace or Wix, but they're not quite what we're covering today....
Industry Trends We’re Excited About…and Cautious of!
Watching The Trends, Trusting Our Instincts Industry trends don’t have a sense of season. Often, these trends happen as an interesting idea begins to garner unexpected results. Or they happen because hype, earned or not, begins to dominate the conversation. ...
Our New Year’s Resolutions As Business Owners
Recently, Meghan, Garrett and I met to discuss what 2026 looks like for Formada — not for the business itself, but for them as leaders in the business. After reflecting on all that we’ve accomplished in 2025, what do they personally want to focus more...
Yes, You Need A Content Calendar
It’s that time of year again (content calendar time!) Folks, it’s already November. I’m eyeing my Christmas decorations, itching to give my home its holiday glow. But there’s also something else happening right now that’s near and dear to my heart: It’s...
Beware of Low-Quality Content
Google’s Stance on Low-Quality Content Recently, I was discussing our content services with Natalie, our VP of Content, specifically how can continue to differentiate our business from the low-quality content farms and AI options that are out there. Unsurprisingly,...
ChatGPT Search and the Performative Male Conundrum
The Confusion of Misrepresentation “You’re the most performative male I know.” The words didn’t sting, but I didn’t love hearing them. The funny thing is, I know that he meant it as a compliment. If you’re a parent of a teenager, you’ve no doubt heard...
Do You Have A Distinct Brand Identity?
Why is brand identity important? Brand identity? Why? The simplest answer is that people are looking for something to connect with. We’re inundated with choice. We’ve got countless options for pretty much everything imaginable. And for a lot of folks, the...
Sometimes Your Marketing Budget Should Be $0.00
What Should My Marketing Budget Be? After seven years of Formada and an even longer career in marketing, it’s no surprise that I’ve been asked this question a lot. The common wisdom for a number of years was that any business should invest between 2% and 5%...
