Everyone has marketing advice. Ours comes with a plan.
What I Learned At The Oregon Medical Association Annual Conference
The Oregon Medical Association Annual Conference 2024 Meghan and I were lucky enough to be sponsors and attendees at The Oregon Medical Association (OMA) Annual Conference this past weekend. The theme? Medicine Now: Tides of Change. And as anyone working in...
Healthcare Advertising Success: How Targeted Google Ads Helped An Independent Practice 6X Their Investment
Is your healthcare advertising driving revenue? Connecting with new clients is such a challenge, isn’t it? You know that they’re out there. You know that they need your help. And you know that your business is the precise solution they need to solve their problems....
Original Content Helps Healthcare Startups Grow Their Businesses
How Can Healthcare Startups Grow Their Brand and Revenue? Original Content! We talk about content creation a lot at Formada. But this passion for the written word isn’t without merit. Original, useful content is an incredibly powerful and effective way to market...
Healthcare Website Trends To Avoid, And Some To Consider
Your Healthcare Website: It’s the Beginning of the Journey For most medical organizations, a website is a key platform for connecting with and growing your audience. No matter what the healthcare website trends might be, you’re creating a destination designed to...
How Can You Write Medical Content When You Don’t Work Here?
Protect Your Brand’s Voice with Expert Medical Copywriting Do you know what your content is doing for your business? Is it educating the public about your products, services, and brand experience? Is your medical content driving revenue? It should be. And if...
5 Medical Marketing Agency Must-Haves
Digital Marketing: It’s Easy To Make It Overcomplicated. I’m gonna go out on a limb here and say something potentially controversial: Digital marketing is simple. It’s true! Now maybe it’s because I’ve spent the majority of my career in medical marketing, but I do...
Medical Content Strategy: Visibility, Credibility, and Engagement
Why You Need Original, Regularly Published Content Your medical content strategy might not be the first thing you’re considering when building a comprehensive marketing campaign, but in reality, your content is a central element in creating a brand that will earn...
AirPods As Hearing Aids? Here’s What To Consider.
Apple AirPods Pro 2 with Hearing Aid Tech? What We Know. A few days ago, Apple hosted one of their flagship Events, where they typically showcase new products, innovative updates, and features designed to excite their fanbase and drum up media and consumer...
Tips for Selecting a Digital Marketing Agency for Healthcare
Choosing The Right Marketing Agency Doesn’t Have To Be Hard Developing trusted, long-lasting, and fruitful relationships in business can be tricky. When it comes to choosing a digital marketing agency for healthcare businesses, things can get especially complex....
Remember These Tips When Setting Up Your Drip Email Campaign
What’s a drip email campaign? A drip email campaign, sometimes referred to as drip marketing, is essentially a series of emails designed to engage your database and encourage them to take a specific action (or specific series of actions). Drip campaigns can...
