Protect Your Brand’s Voice with Expert Medical Copywriting Do you know what your content is doing for your business? Is it educating the public about your products, services, and brand experience? Is your medical content driving revenue? It should be. And if...
Your Medical Content Strategy: Building Visibility, Credibility, and Engagement
Why You Need Original, Regularly Published Content Your medical content strategy might not be the first thing you’re considering when building a comprehensive marketing campaign, but in reality, your content is a central element in creating a brand that will earn you...
How Do I Create Content For Multiple Audiences?
Is it possible to create a consistent message across multiple audiences? The short answer is yes, absolutely! However, without the right plan in place, creating content for multiple audiences pose considerable challenges for your organization. It’s not unusual to...
Search Engine Optimization: A BS-Free Perspective On SEO
I’m a big picture marketer. I think in terms of overall strategy and how different mediums should work together to give you the results you want vs. getting too deep into the specifics of how each tactic works. For those details, I work with a team of...
Consider Digital Marketing Tactical Speed
You needed leads like… yesterday. We often meet businesses who are in a spiral around this question, “how can I get leads as quickly as possible.” Business owners want to throw money at SEO, their website, and PPC to try and get their leads to pick up. Often, we have...
How to Talk to Your Agency about SEO When You Don’t Have a Clue
Often times, people will come to us and say that they purchased SEO from an agency, but they aren’t sure exactly what they bought. They know that SEO is important, but they aren’t quite certain what it is, what it looks like in a tangible format, and how to determine...