Why a Content Audit Should be Step #1 in Your Content Strategy
It’s 10 PM. Do You Know Where Your Content Is? We’ve all done it. None of us are immune. You know what I’m talking about. You design a new website for your business, you write your standard pages (your Home, About Us, Services, Contact, and so on) and then…you just...
5 Things You Should Look For In A Digital Marketing Agency
It’s Really Easy To Overcomplicate Digital Marketing Maybe it’s just because the majority of my career has been in marketing and advertising, but I do believe that this is true: Digital marketing is actually quite simple. Seriously. You define a goal, build...
Why Paid Search Advertising (Still) Matters
Paid Search Is (Still) An Incredibly Powerful Marketing Tool Even though Paid Search Advertising is quickly becoming a veteran tactic of the digital marketing world, its value hasn’t diminished. In fact, it still remains one of the most effective advertising...
Twitter and Threads: Give Your Clients What They Want!
Twitter. Bluesky. Mastodon. Threads. It’s All Too Much, Really. The last thing I need in my life is more social media. Maybe I’m just in my touching grass era, but honestly, the thought of downloading another app and curating another content feed to spend too...
The Team Building Strategy That Makes Us More Effective
Play Is Serious Business as a Team Building Strategy There is a closet in my house that, depending on who we’re hosting, I either hide or show-off. It is filled with board games from floor to ceiling. And I’m not talking about 10 versions of Monopoly. I’m not...
