Everyone has marketing advice. Ours comes with a plan.
What does AI really mean for the future of digital marketing?
I feel strongly that we must be skeptical of the impending artificial intelligence revolution. This tech is evolving. Quickly. And while the repercussions of certain elements remain to be seen, AI didn’t exactly come out of nowhere. In fact, it’s been around for quite...
Why Personalized Content Is Critical To Your Brand — And How To Get It!
Ever wonder how some brands seem to have the most unique and engaging content? Odds are, it’s because they have a copywriter on staff, or because they’ve hired a professional to do their writing for them. Obviously, right? But here’s the thing: A lot of...
The Importance of Weekly One-On-One Meetings
I slip into autopilot often when I drive. For years, I had the same commute and sometimes if I connect with one of those roads — I’ll slip right back into my old routes. Once, my wife was in the passenger seat and noticed I was way off course. She waited to see how...
Why Isn’t There A Better Word Than Blogging?
The Content Conundrum We don’t make our distaste for industry jargon much of a secret around here. The unfortunate reality is, some terminology just is what it is. Blogging, content, bandwidth, impact. The list goes on. We don't have control over it. We certainly...
Why A Brand Strategist?
There’s growth. And then there’s growth. Like most companies, we’re focused on growth. But the core of Formada’s long-term strategy isn’t just about growth for growth’s sake — it’s building something sustainable. We feel that building a successful,...
Unpacking Jargon: Optimize
In this series, Unpacking Jargon, we demystify a digital marketing phrase or term that is widely overused, misunderstood, or intentionally vague. This week, we are talking about the terror of the vague but omnipresent, optimize. Uses: “We just need to let the...
No-Meeting Wednesdays
Death by meeting is real. And we’re here to resurrect every one of our team members who’s been buried alive by an unnecessarily overloaded calendar. At my previous jobs, a common refrain was how much time people spent in meetings. Most would complain about how much...
The Disturbing Trend of Remote Work Monitoring
We founded our company in 2018 as a remote company. While it was initially required because we didn’t yet have a business space, we realized quickly that it gave us much more autonomy, time at home, and the ability to do work on our own terms. These were all goals we...
Search Engine Optimization: A BS-Free Perspective On SEO
I’m a big picture marketer. I think in terms of overall strategy and how different mediums should work together to give you the results you want vs. getting too deep into the specifics of how each tactic works. For those details, I work with a team of...
How We Built a Successful Digital Marketing Agency by Bootstrapping It
Building a successful startup can be tough. Do you really need investors? Or is it possible to bootstrap it on your own? We wanted the freedom that came with the latter, and this is how we did it.
