Five Things We’ve Learned In Our Entrepreneurial Journey
Happy Birthday, Dear Formada. Happy Birthday to You. “My brain hurt like a warehouse/It had no room to spare/I had to cram so many things/To store everything in there” Those are lyrics to David Bowie’s classic song, “Five Years,” and while that song is very...
Designing For The Web For Search And User Experience
Who Is Your Website Designed For? By now, most people understand that good content is essential when it comes to the effectiveness of their business’s website. When specifically writing and designing for the web, however, “good” takes on a whole new meaning. Being...
Why a Content Audit Should be Step #1 in Your Content Strategy
It’s 10 PM. Do You Know Where Your Content Is? We’ve all done it. None of us are immune. You know what I’m talking about. You design a new website for your business, you write your standard pages (your Home, About Us, Services, Contact, and so on) and then…you just...
5 Things You Should Look For In A Digital Marketing Agency
It’s Really Easy To Overcomplicate Digital Marketing Maybe it’s just because the majority of my career has been in marketing and advertising, but I do believe that this is true: Digital marketing is actually quite simple. Seriously. You define a goal, build...
Why Paid Search Advertising (Still) Matters
Paid Search Is (Still) An Incredibly Powerful Marketing Tool Even though Paid Search Advertising is quickly becoming a veteran tactic of the digital marketing world, its value hasn’t diminished. In fact, it still remains one of the most effective advertising...