Everyone has marketing advice. Ours comes with a plan.
Yes, You Need A Content Calendar
It’s that time of year again (content calendar time!) Folks, it’s already November. I’m eyeing my Christmas decorations, itching to give my home its holiday glow. But there’s also something else happening right now that’s near and dear to my heart: It’s...
Beware of Low-Quality Content
Google’s Stance on Low-Quality Content Recently, I was discussing our content services with Natalie, our VP of Content, specifically how can continue to differentiate our business from the low-quality content farms and AI options that are out there. Unsurprisingly,...
ChatGPT Search and the Performative Male Conundrum
The Confusion of Misrepresentation “You’re the most performative male I know.” The words didn’t sting, but I didn’t love hearing them. The funny thing is, I know that he meant it as a compliment. If you’re a parent of a teenager, you’ve no doubt heard...
Do You Have A Distinct Brand Identity?
Why is brand identity important? Brand identity? Why? The simplest answer is that people are looking for something to connect with. We’re inundated with choice. We’ve got countless options for pretty much everything imaginable. And for a lot of folks, the...
Sometimes Your Marketing Budget Should Be $0.00
What Should My Marketing Budget Be? After seven years of Formada and an even longer career in marketing, it’s no surprise that I’ve been asked this question a lot. The common wisdom for a number of years was that any business should invest between 2% and 5%...
Chase Your Own Goals, Not The Competition
Your Value Exists Regardless of the Competition Is comparison really “the thief of joy?” Maybe. On a personal level, perhaps, sure. But when it comes to business, I think it’s less about joy and more about focus. Yes, we should be aware of our...
Why ChatGPT Doesn’t Think You Should Use ChatGPT To Create Blog Content
Allow me to let you in on a not-so-well-kept secret of mine: I have some biases against large language models (LLMs) like ChatGPT. Perhaps it's the never-ending hype surrounding AI. Or perhaps it’s every organization under the sun slapping “AI-powered”...
Seven Years – Seven Lessons
Here’s To Another Year (of Lessons, Learning, and Growth) This past Monday, Formada celebrated its seventh anniversary. Seven years. Even as I’m writing this, it’s hard to believe that we’ve been in business for the better part of a decade now. But we have,...
Build A Business You Can Take A Break From
The All-Consuming Experience of Building A Business I absolutely love Formada. I’m so proud of it. There are times where I still can’t quite believe that Garrett and I quit our corporate jobs nearly seven years ago (!) and turned our idea of what we thought a...
What Top Digital Marketing Agencies Should Be Giving You
Our goal has always been to make Formada one of the Portland area’s top digital marketing agencies. It’s been our vision from the start. What would make us a “top” agency in our minds is a combination of the quality of our work, meeting and exceeding client...
