Everyone has marketing advice. Ours comes with a plan.
Now and Then: The Beatles, Branding, and AI
The Long and Winding Road: Why Do We Still Care About The Beatles? I am absolutely fascinated by The Beatles. I realize that this is a somewhat pedestrian fascination — there are millions of others like me around the world, but that too is an aspect of what makes...
How We Approached Our Website Refresh
Making Your Own Brand A Priority Is Essential To Your Growth Let me let you all in on a little secret: In some ways, Formada is just like any other business. What I mean is that sometimes we have trouble taking our own best advice. We made this realization...
Takeaways From The Google Algorithm Update
The Google Algorithm Update for Summer and Fall: The Helpful Content System For the last several months, Google has been busy rolling out updates to their Search algorithm, most notably another batch of updates for the Helpful Content System, as well as a Core...
4-Day Work Week: What We Learned About Summer Hours
Personalizing the Remote Marketing Agency Experience We really are trying to do things differently here at Formada. I know that might sound kinda corny, but we’re sincere in our aim to build something that’s special. No, we’re not trying to...
Reporting for Marketing – Formada’s Approach Helps Clients Grow
Reporting for Marketing: The Formada Difference This week, I took my car in for an oil change, and within 20 minutes, I was back on the road. The cashier handed me the paperwork, I glanced at it briefly, paid, and then drove away. Later that day, I received a call...
Annual Planning For Businesses. Have You Started Yet?
There’s Just One Quarter Left In 2023 — How Are You Approaching Annual Planning? It’s already October. I can’t believe it. The leaves outside my window are rapidly turning from green to gold, the sign of another year coming to an end. Being a business owner,...
How A Copywriter Protects Your Brand
Protect Your Brand Voice with an Expert Copywriter We will often talk to business owners who would benefit from a more aggressive content strategy but have a hard time fully embracing the idea. The roadblock isn’t because they don’t think that more would be...
Clients Deserve Better Communication from Marketers
Communication Breakdown, It’s Always the Same As marketers, we can often be our own worst enemies when it comes to client communication. Our professional world is overflowing with jargon, creating an ever-changing world of vague terminology that often...
Website Design Strategies To Avoid And Some To Consider
Your Website Isn’t a Destination — It’s Often the Beginning of the Journey For most businesses, a website is a crucial platform for growing and connecting with their audience — not simply an end product. Yes, many, many, many websites are typically designed to...
Social Media Strategies: Don’t Depend On Unstable Social Media
How Solid Is Your Brand’s Foundation? My friend has lived in a house for a long time and just found out that there is a problem — a pretty big one. Their home builder didn’t build their house on a sure foundation, nor did they put sufficient retaining walls in...