Everyone has marketing advice. Ours comes with a plan.
Formada’s Three Mandates
When Meghan and I started Formada, we talked a lot about principles that our business would live and die by. We eventually came to call these our three mandates. It's kind of like a filter that we can push every decision or idea through. If it survives being pummeled...
How We Built A Remote Digital Agency
It might seem daunting, but it’s possible. And we’re here to help you understand how you can, too. Given that many businesses are in the process of transitioning their teams from in-office workers to temporary remote employees, we thought we’d share what has...
Build a Culture of Kindness
I can be impatient. Not so much in my interactions with people (I hope!), but more so when it comes to building a business. We have 31 clients and most of them are on recurring monthly agreements. We are profitable. We are past the point where we're...
Are Facebook and Instagram Ads Worth the Investment?
If you’re like most business owners, you’ve dabbled in promoting and boosting posts on your business’s Facebook account. You might have sponsored posts on Instagram. You’ve paid money to share your content on these platforms, but you’re not certain that it makes any...
How To Find A Digital Agency You Can Trust
There are never any guarantees when it comes to marketing. This is a tough pill to swallow if you’re a business owner. “You want me to pay you every month, but you can’t tell me exactly what I’m going to get for my money?” And then there’s digital marketing. It’s...
Data Collection Is Like Taking A Picture
A Photo A Day It’s the first day of school and you line your kids up outside on the front porch or in front of a tree in your yard. They are all decked out in their newest clothes that you obviously bought the night before (you procrastinator, you). They do their...
Does Your Business Need Immediate Leads?
A targeted paid search (PPC) campaign might be the solution. Business owners come to us often and ask what they can do RIGHT NOW to drive more leads into their business. This is always a tough and delicate subject because there really is no magic bullet when it...
Consider Digital Marketing Tactical Speed
You needed leads like… yesterday. We often meet businesses who are in a spiral around this question, “how can I get leads as quickly as possible.” Business owners want to throw money at SEO, their website, and PPC to try and get their leads to pick up. Often, we have...
WordPress.com vs. WordPress.org
Someone told you that you should build your website on WordPress. You sit down at your computer, beaming with the excitement of starting a project and then find yourself at an unexpected crossroad: WordPress.com or WordPress.org Basic Differences WordPress.org...
I’m Starting a New Business—What Should I Consider First?
Congratulations! You are about to embark on an incredible—albeit absolutely crazy—adventure! We work primarily with new startups, ventures, side projects, and young businesses. Before you get too far into setting up your business, there's a number of digital marketing...
