Have you claimed your Google Business Profile? This offering from Google is free and helps you connect with customers, and also includes features like your address, hours of operation, photography, and other important information about your business. Claiming...
There are countless online directories out there that capture your business’s critical information — your address, phone number, hours of operation, and more — and publish them, often without your knowledge. In the event that any of that information changes, like when...
The lead follow-up process can be a tricky one. Typically, the marketing team is not responsible for lead follow-up. This is generally the responsibility of sales and client acquisition teams. That said, it is important that when any marketing campaign is being...
You should have total clarity about how well your campaigns are actually performing. The communication from your agency should be clear, their reporting should focus on the metrics that matter to your business goals, and they should be providing you insights on...
Marketing is a necessary but often frustrating investment for many businesses. The reason for this frustration? Many business owners don’t have a clear understanding of what their marketing dollars are doing to propel the organization forward. Before making any...