Everyone has marketing advice. Ours comes with a plan.
We aren’t ranking for one of our primary services on Google
It can be confusing and frustrating to discover that you’re not ranking for one of your most important services on Google. This can happen for a variety of reasons, including: You’re competing for a highly competitive keyword Your content could benefit...
I need a clear content plan for my internal marketing team to write
Many of us know that we need to be creating more content for the business, but knowing where to start can be difficult. Having a clear content strategy, one centered on your goals and the needs of your audience, will help get you where you want to go. ...
How do we get word out about our new business?
When you’re starting a new business or seeking to reestablish your business in the marketplace, it can feel like an uphill battle. How can you make the right marketing investments for your organization while getting the return you need to make your revenue...
A user uploaded incorrect information about my business on Google My Business
That’s frustrating, but it can be fixed! Google offers ways to edit inaccurate details to your page, and if you haven’t yet verified your Google Business Profile, then the verification process will help you remove all of the bad information. If you’re...
We aren’t showing up on search engines when people search on Maps
Have you claimed your Google Business Profile? This offering from Google is free and helps you connect with customers, and also includes features like your address, hours of operation, photography, and other important information about your business. Claiming...
We moved locations and the wrong address is still live everywhere
There are countless online directories out there that capture your business’s critical information — your address, phone number, hours of operation, and more — and publish them, often without your knowledge. In the event that any of that information changes, like...
Our lead follow-up process and marketing tracking is messy at best — what do I do?
The lead follow-up process can be a tricky one. Typically, the marketing team is not responsible for lead follow-up. This is generally the responsibility of sales and client acquisition teams. That said, it is important that when any marketing campaign is being...
Are my campaigns actually performing as well as my agency is telling me?
You should have total clarity about how well your campaigns are actually performing. The communication from your agency should be clear, their reporting should focus on the metrics that matter to your business goals, and they should be providing you insights...
I’m not sure if we’re investing our digital marketing dollars in the right tactics
Marketing is a necessary but often frustrating investment for many businesses. The reason for this frustration? Many business owners don’t have a clear understanding of what their marketing dollars are doing to propel the organization forward. Before making any...
How To Do Programmatic Advertising For Healthcare Organizations
Programmatic Advertising — What Is It? If you’re wondering how to do programmatic advertising for your healthcare business, you’re not alone. Programmatic advertising has rapidly become a sought after digital marketing tactic due to the ability to manage a...
