"Some creative jobs maybe will go away, but maybe they shouldn't have been there in the first place." - OpenAI’s CTO, Mira Murati It’s hard to articulate how much I hate this sentiment. I’ve seen this clip bouncing around social media this week, and the outrage it...
Reporting for Marketing: The Formada Difference This week, I took my car in for an oil change, and within 20 minutes, I was back on the road. The cashier handed me the paperwork, I glanced at it briefly, paid, and then drove away. Later that day, I received a call...
How Solid Is Your Brand’s Foundation? My friend has lived in a house for a long time and just found out that there is a problem — a pretty big one. Their home builder didn’t build their house on a sure foundation, nor did they put sufficient retaining walls in place...
Play Is Serious Business as a Team Building Strategy There is a closet in my house that, depending on who we’re hosting, I either hide or show-off. It is filled with board games from floor to ceiling. And I’m not talking about 10 versions of Monopoly. I’m not...
Farewell Google Universal Analytics Google Universal Analytics is going away next month. For those who work in the digital marketing space, this has been common knowledge for a while now. For the rest of the world, this news has likely flown far under the radar. ...
I have a complicated relationship with meeting culture In my corporate life, I've always hated meeting overload. On a fundamental level, this approach to business has just never made much sense to me. If your day is filled with back-to-back meetings, when are you...
I feel strongly that we must be skeptical of the impending artificial intelligence revolution. This tech is evolving. Quickly. And while the repercussions of certain elements remain to be seen, AI didn’t exactly come out of nowhere. In fact, it’s been around for quite...
I slip into autopilot often when I drive. For years, I had the same commute and sometimes if I connect with one of those roads — I’ll slip right back into my old routes. Once, my wife was in the passenger seat and noticed I was way off course. She waited to see how...
In this series, Unpacking Jargon, we demystify a digital marketing phrase or term that is widely overused, misunderstood, or intentionally vague. This week, we are talking about the terror of the vague but omnipresent, optimize. Uses: “We just need to let the...
Death by meeting is real. And we’re here to resurrect every one of our team members who’s been buried alive by an unnecessarily overloaded calendar. At my previous jobs, a common refrain was how much time people spent in meetings. Most would complain about how much...