Protect Your Brand’s Voice with Expert Medical Copywriting
Do you know what your content is doing for your business? Is it educating the public about your products, services, and brand experience? Is your medical content driving revenue?
It should be. And if it’s not, then there are ways in which you can reorganize your approach to content in a way that provides your clientele with useful, relevant information that also encourages them to take action.
Typically, the roadblock that keeps a business from having great, growth-oriented content isn’t a lack of belief in the usefulness of this tactic.
Having original, expertly written content is beneficial to both audience engagement and search engine optimization. It creates brand differentiation. It builds authority. It’s often what makes people choose you over the competition.
So what gets in the way of fully embracing this tactic, then? In our experience, there’s too main reasons why medical and healthcare businesses aren’t publishing the content they need to achieve their growth goals:
- Time
- Fear
Let’s explore how we can overcome these roadblocks in order to save you time, give you peace of mind, and create the sort of growth your business needs to achieve its goals.
Finding The Right Partner To Trust With Your Business’s Medical Content
As far as number one is concerned, I think that “not having enough time” is a problem we all face. There just isn’t enough time in the day to take care of everything you’re responsible for, right? You’re already wearing too many hats. How could you possibly carve out a few more hours to devote to content creation?
And then there’s the second reason. Fear. Fear, as in, “How could a copywriter who doesn’t work in my field understand how to write for my business?”
I get it. It’s a leap of faith to hand over the reins of your brand and trust an agency with it.
You’ve no doubt worked for years and given countless hours of training, education, and service to establish your business. You’ve created something unique. Yeah, it’s business, but it’s personal!
And what if your copywriter is careless? It could devalue your business’s brand reputation!
We completely understand this perspective, but also should assure you that this is a rare, worst case scenario. Especially when you’re working with the right partner for your business.
Our goal is to be a well-versed extension of your team, so you can have less responsibility, more client opportunities, and most importantly, medical content that drives growth for the business.
How We Capture Your Voice To Create Great Medical Content
Copywriting — thoughtful, useful, and effective marketing copywriting — is a specialized skill.
There are big expectations on its shoulders. It has to engage, inform, and inspire. Complex ideas need to be distilled down to their simplest form. This requires working with medical copywriting experts who are endlessly curious people who have great research skills, and an even greater ability to communicate as an authority.
This is a big responsibility. We take it very, very seriously.
So seriously that we’ve created a process to meet (and hopefully exceed) your expectations through our work:
Total Immersion In Your Business
This is similar to our general business approach. We’re active listeners. We’re not showing up to a discovery meeting with a pitch deck.
Before we write a single word, we want to get to know your business, your mission, your products and services, and the needs of your clientele. This level of understanding goes deeper than your style guide (though that’s critically important, too!)
We don’t just want to capture your voice, we want to be subject matter experts, right along with you.
Deep Collaboration With Your Team
Cross-team collaboration is key to ensuring your goals are met, especially in the early stages of our relationship.
This process shouldn’t take more of your time, and ultimately will lead to a better product because we all have a deeper understanding of the business.
Often, this deeper understanding of the business happens within your own organization, because we’re taking the time to discuss aspects of the business that sometimes get taken for granted.
But this leads to new and exciting conversations that clarify your position and focus your goals, allowing our copywriting team to create content that best represents who you are while driving new opportunities to the business.
From discovery to keyword research to core messaging and publication, we’re with you every step of the way.
Medical Copywriting Specialists + Medical Professionals = Top Performing Content
You have deep professional expertise and experiences in your field. And so do we. Combined, we can deploy a personalized content strategy that fosters impressive results.
We consider questions like:
- How competitive is your market?
- What are the biggest problems your clients are facing?
- What niche subjects is the competition overlooking that will give us an edge?
- How often should we publish? Monthly? Weekly? Daily?
Formada uses keyword research tools like Semrush to help us understand the keyword and query landscape, but we don’t focus all of our efforts on writing for search engines.
At the end of the day, we’re writing for people, so we take a very person-first approach to creating copy for you.
Is this the content relevant to their needs? Is it useful to their lives? Does it inform them while establishing your business as a subject matter expert? And does it push them to take some sort of action, like clicking on a link, filling out a form, making a purchase, or booking an appointment?
Our team is so effective at this because of how deeply we immerse ourselves into your brand. It helps us discover the untapped potential of your business’s content, and ultimately produces incredible results.
Trust Formada With Your Business’s Medical Content
Content can be a hard nut to crack, but with the right guidance and support, its benefits are immeasurable. (Actually, we measure it pretty carefully!)
More and more businesses are investing in content, and with good reason. Google prioritizes Google’s “helpful content,” which is content that it considers accurate, well-written, and useful to the reader. And while many AI tools can generate content, these tools are all pulling from the same data set to produce their results.
If you want effective, differentiated content, then it’s important to prioritize a content strategy centered on custom content.
In my view, copywriting is a special skill, one that demands intelligence and empathy, and while other agencies might be able to produce content, I don’t believe that any other agency in the medical marketing space can deliver on this service quite like the Formada team can.
We’ll do more than support your business’s brand, we’ll elevate it by creating compelling copy that supports the needs of your clients while helping you achieve your goals.
Ready to learn more about our custom content services? Contact me today to book your free consultation.