The content conundrum We don’t make our distaste for industry jargon much of a secret around here, but the sometimes unfortunate reality is, some terminology just is what it is. For example, the way in which we use the term “content.” There’s just something...
In this series, Unpacking Jargon, we demystify a digital marketing phrase or term that is widely overused, misunderstood, or intentionally vague. This week, we are talking about the terror of the vague but omnipresent, optimize. Uses: “We just need to let the...