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Why Isn’t There A Better Word Than Blogging?

Why Isn’t There A Better Word Than Blogging?

The Content Conundrum We don’t make our distaste for industry jargon much of a secret around here. The unfortunate reality is, some terminology just is what it is. Blogging, content, bandwidth, impact. The list goes on. We don't have control over it. We certainly...

Unpacking Jargon: Optimize

Unpacking Jargon: Optimize

In this series, Unpacking Jargon, we demystify a digital marketing phrase or term that is widely overused, misunderstood, or intentionally vague. This week, we are talking about the terror of the vague but omnipresent, optimize.  Uses: “We just need to let the...

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