Building a successful startup can be tough. Do you really need investors? Or is it possible to bootstrap it on your own? We wanted the freedom that came with the latter, and this is how we did it.
Build a Culture of Kindness
I can be impatient. Not so much in my interactions with people (I hope!), but more so when it comes to building a business. We have 31 clients and most of them are on recurring monthly agreements. We are profitable. We are past the point where we're...
Are Facebook and Instagram Ads Worth the Investment?
If you’re like most business owners, you’ve dabbled in promoting and boosting posts on your business’s Facebook account. You might have sponsored posts on Instagram. You’ve paid money to share your content on these platforms, but you’re not certain that it makes any...
How To Find A Digital Agency You Can Trust
There are never any guarantees when it comes to marketing. This is a tough pill to swallow if you’re a business owner. “You want me to pay you every month, but you can’t tell me exactly what I’m going to get for my money?” And then there’s digital marketing. It’s...
How to Talk to Your Agency about SEO When You Don’t Have a Clue
Often times, people will come to us and say that they purchased SEO from an agency, but they aren’t sure exactly what they bought. They know that SEO is important, but they aren’t quite certain what it is, what it looks like in a tangible format, and how to determine...
4 Things To Consider Before Signing a Contract with a Digital Marketing Agency
Anytime you enter into a new business relationship there is bound to be a contract associated with the partnership. And there should be. A good contract is essential to a strong relationship and helps to ensure that there is no confusion that can lead to hurtful and...
What Should Be On My Digital Marketing Report?
You’ve signed on with a digital agency. Maybe you’re looking to start a new relationship with an agency and you’re wondering how you compare one agency’s reporting method to another. Some of the critical considerations should be: How does the agency report the success...
How Do I Choose A Digital Marketing Agency?
Developing relationships in business can be tricky. The digital agency relationship can be exceedingly complex because it involves purchasing something that you cannot see that will deliver unknown results. This can make any business owner feel vulnerable. It makes it...
How Do I Respond To Negative Online Reviews?
It was bound to happen. Your business received a negative review. It’s out there for the world to see. You might feel frustrated and misunderstood and unsure how to move forward. Take a deep breath and follow the advice below to preserve and in many instances enhance...
Facebook Live: 4 Expert Tips
Simply put, Facebook Live is a live video streaming function within Facebook. Its purpose is to put its host (you, the business owner) in face-to-face contact with those who have an interest in your services. Let’s discuss how a business owner can effectively engage...