Why Your Organization’s Personality Matters To People The word “authenticity” gets used a lot in marketing discussions. I use it quite a bit myself. But it’s one of those cliches that has actual weight behind it. When it comes to how we make consumer decisions,...
How Google Is Continuing To Shape Our Search Experience It should come as no surprise to anyone, but Google is continuing its mission to shape the way we experience search with their new Search Generative Experience (SGE). First introduced to the world in late spring...
What You Should Know About Healthcare SEO Services As a digital marketing agency that specializes in supporting medical and health organizations, we have the pleasure of speaking with folks across the entire spectrum of the industry, from recruiters to practice...
Why We’re All-In On Supporting Medical and Healthcare I’ve spent the majority of my career building teams that specialize in digital marketing for medical practices. It’s a unique space in the marketing world, one filled with distinct challenges, but with equally...
The AI Revolution: One Year Later About a year ago, it seemed like artificial intelligence was coming for everything. Total disruption. If you listened to the pundits — the professionals and the laypersons — countless creatives, programmers, and search engine...
Programmatic Advertising — What Is It? If you’re wondering how to do programmatic advertising for your healthcare business, you’re not alone. Programmatic advertising has rapidly become a sought after digital marketing tactic due to the ability to manage a...
Team-Building vs. Annual Planning vs. Training Formada is a remote agency. We make no secret of that. In fact, we’re pretty proud of how successful we’ve been at creating a healthy, collaborative work culture despite how seldom we’re all in the same room...
The Relationship Between Operations, Finance, and Marketing When creating the best strategy for how to promote your clinic, it’s important to think beyond marketing. Or rather, to not see marketing as something that exists on its own island. At Formada, we don’t...
Need Help Finding Time for Content Creation? Knowing how to scale your content creation is now one of the most critical components of any successful marketing strategy. It connects you with your core audience by creating emotional connections, providing them with...
Does Your Organization Have a Mission Statement? What do you think of when you think of the idea of a mission statement? How important are they to you, and do you think that they have any impact on your business’s success? Personally, I think that mission...